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Privacy Policy

Effective Date: 3/17/2025
Last Updated: 3/17/2025

natURal Vitality App ("we," "us," "our") is committed to protecting your Protected Health Information (PHI) and complying with the Health Insurance Portability and Accountability Act (HIPAA) and applicable Wisconsin privacy laws.

This Privacy Policy explains how we collect, use, disclose, and protect your personal and health-related data.

 

1. Information We Collect

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

 

2. How We Use Your Information

We only use your PHI and personal data to:
✅ Provide health coaching services tailored to your needs
✅ Facilitate communication between you and your health coach
✅ Improve app functionality and user experience
✅ Maintain HIPAA-compliant records for legal and ethical obligations
✅ Process payments (if applicable)

We do not sell, rent, or share your PHI for marketing purposes.

 

3. How We Share Your Information

We may only share your PHI under the following circumstances:

 

3.1 Authorized Health Professionals

Your PHI may be shared with your explicit consent with:

  • Licensed health professionals (if you opt-in)

  • Functional testing services (e.g., lab testing providers)

 

3.2 Legal & Regulatory Compliance

We may disclose PHI if required by law, such as:

  • Public health authorities (if required for safety or health emergencies)

  • Compliance with legal subpoenas or investigations

  • Reporting suspected abuse, neglect, or domestic violence (as required by Wisconsin state law)

 

3.3 Third-Party Service Providers (HIPAA-Compliant Only)

We use HIPAA-compliant vendors for:

  • Cloud storage & encryption

  • Payment processing

  • Secure messaging & appointment scheduling

We require all third-party providers to sign a Business Associate Agreement (BAA), ensuring they follow HIPAA regulations.

 

4. Your Rights Under HIPAA

As a Wisconsin resident, you have the right to:

✔️ Access Your PHI – Request a copy of your health data.
✔️ Request Corrections – Amend inaccurate or incomplete information.
✔️ Restrict Disclosures – Limit who can see your PHI.
✔️ Request Confidential Communications – Choose how we contact you (email, phone, etc.).
✔️ Obtain a Record of Disclosures – See how your PHI has been shared.
✔️ File a Complaint – If you believe your privacy rights have been violated, you can contact:
📍 Wisconsin Department of Health Services

To exercise these rights, email us at wernature@urnaturellc.com.

 

5. Data Security & Protection

🔒 We implement strict HIPAA-compliant security measures to protect your PHI:

  • 256-bit encryption for stored and transmitted data

  • Secure login authentication (passwords, multi-factor authentication)

  • Limited access to PHI (only authorized personnel)

  • Regular security audits to prevent breaches

⚠️ Despite best efforts, no system is 100% secure. In case of a data breach affecting your PHI, we will notify you and regulatory authorities within 60 days, as required by HIPAA.

 

6. Retention & Deletion of PHI

  • Your PHI is retained only as long as necessary to provide coaching services or comply with legal obligations.

  • You can request deletion of your data at any time, but we may retain certain records for legal compliance.

 

7. Third-Party Integrations & External Links

  • Our app may link to third-party health services (e.g., lab testing, health tracking).

  • We do not control their privacy policies—please review them separately.

 

8. Children's Privacy (Under 18 Policy)

Our app is not intended for users under 18 without parental consent. If we learn that a minor has provided PHI without authorization, we will delete the data immediately.

 

9. Updates to This Policy

We may update this policy periodically to reflect legal changes or app updates.
Changes will take effect immediately upon posting.

 

10. Contact Us

If you have questions or concerns about this Privacy Policy, contact us:

📧 wernature@urnaturellc.com

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